After a slow start, the brand Gat Rimon has emerged slowly but surely in the heart of love of fashion in search of a wardrobe at once timeless and trendy fine …
Currently in charge of the styling in Gat Rimon, Stefanie Mardokh has always had a fascination for fashion. Child, it never tires indeed to admire the dresses of his mother and the shoes makes his shoemaker grandfather. Teenager, she dreamed of creating his own brand, but fate decided otherwise …
Until vacation in Israel in 2003 with his friends who live Yael Benhini and Cynthia Pariente. Then they take a drink on the spot Gat Rimon in Tel Aviv, the three young women, tired of their jobs (they consider little épanouissants), decided to create their own brand of ready-to-wear. Fond of symbols, they will give him the name of the place he was born …
Back in Paris, Stephanie quickly took over the styling, while Yael is working on the business side and Cynthia management and procurement. They start by transforming vintage clothing, cutting skirts in Levi’s 501 jeans and customizing old evening dresses.
Gradually, the style of Stephanie Mardokh is moving towards basics with clean cuts and natural colors. Meant primarily easygoing, Gat Rimon locker room caters to a wide audience, ranging from young adults to the fifties.
The materials are chosen carefully: if most of the parts are made of silk, there are also pure wool and quality leather. Much attention is paid to details (lace, embroidery, ruffles, pretty buttons, etc.). Offering a quality / competitive price report, the result generally proves convincing.
And if the latest collections are romantically DNA, not all remains pretty sleek, between lace jackets, leggings frilly white dresses and timeless. Never refinement seems to have rhymed with both minimalism and modern spirit …
Seeing quoted regularly in fashion magazines and enjoying a plebiscite on the part of fashionistas, Gat Rimon also not hesitate to create the event.On the occasion of its 7th anniversary, the brand teamed up with illustrator and Caroline Andrieu to launch a capsule collection called “Sweet Tees” (see here, here and here). It received a more favorable reception.
In 2011, Gat Rimon is present both in Paris – including the Printemps Haussmann, at 66 Avenue des Champs Élysées – at Marseilles or Lille, but also internationally, the claw exporting from Los Angeles to Moscow through London and Tokyo.
Next up for the small Parisian label: the opening of its first store in own name. An event that is now a matter of weeks …
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