Georgia May Jagger will now give the classic British bag- and fashion brand Mulberry a new, hipper image.
Mick Jagger and Jerry Hall’s 23-year-old daughter replaces supermodel Cara Delevingne as the classic brand caters to a younger crowd.
– It was great to be out in various London Environments and photograph in the street, says Georgia Jagger to the Daily Mail, the new campaign.
Mulberry showpieces has long been the classic väskmodellen Bayswater, named after the district of the same name in West London.
The images of the 70s-inspired fall and winter collection with Jagger, are largely captured in the Chelsea neighborhood inspired by a young Julie Christie is the campaign’s muse.
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Chelsea with its parade hate the Kings Road was the gathering place for both 60s Swinging London during the 70s when punk was a stronghold around Sloane Square.
– Chelsea is such an iconic place, I love this town and its architecture, says Georgia Jagger.
Mick Jagger’s daughter – Georgia
With its new creative leader, Johnny Coca, at the helm makes Mulberry a hefty bet and highlights 70th century London, a time that Georgia’s dad, Mick Jagger and the Rolling Stones was at its creative peak with the album “Exile on Main Street”.
In connection with the campaign launch Mulberry also a new model called Roxette. Probably not for the Swedish pop band that is still popular in England. The name comes from the bag’s predecessor, Roxanne.
Roxette, intended as an everyday bag that you take to work, and then on to the bar after work, is a lightweight version of its older sister, Roxanne.
The small version of Roxette will cost about 12 000, the larger model just over 13 500 kronor.