Missoni for Target

After Erin Fetherston and Rodarte, it is now the turn of the claw Missoni to try d democratization fashion via a collaboration with Target, the yankee ant g of low cost. The opportunity for millions of Am Americans to spawn with the Graphics g om so recognizable cudgels of the Angela Missoni empire…

Jewels of the Italian textile industry, Versace and Missoni claws if appr tent both make their mark in the world of retail. Yes, but here, if the first mod the Opus Versace x H & M augur the best, unfortunately one cannot say the same about the pi these issues of the Missoni/Target tandem…

E facing drastic requirements of low cost, Angela Missoni is indeed failed – the sisters Mulleavy in 2009 like – inject his collection capsule the creative of his iconic knitwear density. As d s pouill of their DNA, they are sing s, r products a few zigzags on basic products, or even cheap.

What indeed of these suitcases (see here and l), plates, towels and other skirts tasteless? While the Italian House here seems reduced to the rank of common license, only the city bike manages drawn his pinholes of the game…

And if this 100% marketing operation should allow Missoni to gain visibility, the price pay in terms of image is no less no n negligible. E blinded by the success of masstige initiative collaborations by H & M, the family business succeeds that go astray: far from serving its interests in the long term, multiple partnerships that it has recently undertaken – Converse, Bugaboo, Target – do indeed have boho to dilute his luxury…

It would be so big time that the high range claws started somewhat rethink the concept of masstige, otherwise – for some at least – quickly lose the little magic remaining…