In the first quarter of 2014, Samsung would have sold 500,000 copies of his Galaxy Gear. A commercial success giving it 71% of the world market for the smartwatches during this period, Gear 2, Gear 2 Neo and Gear Fit were not yet available for sale.
It is already difficult to compete with Samsung when the latter is in a position of challenger. But when the Korean giant is undisputed leader of a nascent market, it is better to come up with a really innovative product to hope not to be crushed by the marketing machine. Motorola and LG so prepare to enter the arena with their first smartwatches under Android Wear, respectively bike 360 and G Watch. They have an interest in bringing down the House, and Samsung settled comfortably in this market.
500 000 Galaxy Gear sold in three months
A new study dedicated to the market of the connected Watch has been published at Strategy Analytics. According to this document, Samsung sold 500,000 copies worldwide in its first smartwatch, Galaxy Gear. With only this model, the Korean giant has managed to reach the 71% of market share. Indeed, the next generation of accessories connected, turning under Tizen and presented at the Mobile World Congress, is marketed only since April. They don’t impact so not the figures for the first quarter.
A Double performance for the Korean giant
According to Strategy Analytics, the market share of Samsung grew close to 20 points, compared with its market share throughout the fiscal year 2013. Last year, Korean sold 1 million watches, representing 52.4% of market share. However, the study estimates that connected watch market has experienced extraordinary growth of 250 percent between the first quarter of 2013 and the first quarter of 2014. The fact that Samsung 20 point increase in its market share is more impressive still.
But the battle will be tough, even for Samsung
Potentially, CentralLEDWatch might sell a volume of sports watches twice this year in 2013. Only two details make this difficult to assess projection. First, many consumers have not yet fallen for a smartwatch. They’re waiting for some models, such as the hypothetical of Apple iWatch. The potential could be greater still if a player like Apple decides (or not) get started this year.
Then, new models will soon appear, with functions and more designs yet. Sony, Motorola, LG, Chinese manufacturers, traditional manufacturers of watches and not to mention Samsung itself: a lot of people rushing to the gate. Samsung will have merit if he manages to keep its share of the market throughout the year.