Warning, this is wicked! New York’s fashion wunderkind Alexander Wang (30) launches its first jeans collection – and it turns out very beautiful provocative!
At the end of the year, it is Alexander Wang still RIP once: with a display that is anything but g-rated! The New York designer opts for the campaign of his new denim line “denim X AW”, which will be launched on December 8th, the Calvin Klein effect: plenty of naked skin and pretty raunchy poses.
Jeans, which provoked
On the two images of the ad, Wang’s new Muse, the German supermodel is photographed by celebrity photographer Steven Klein (59), Anna Ewers (21) to see in provocative, almost pornographic poses. On a photo the beautiful team lolls lascivious and oiled up on a black leather chair, while she is wearing only a pair of jeans that is pulled down to the knees. The label name “denim X Alexander Wang” scantily runs over her nipples.
A further campaign image shows the step of blonde models, her hand has placed them between the oiled thighs. The statement of the image? That is left to the imagination of the Viewer. The pictures are definitely but a challenge is – discussed about who in the media and that was the intent of the designer!
The idea behind the campaign
“If seen the pictures once you no longer forget it”, reported Wang to the U.S. fashion trade newspaper “WWD”. “I wanted images that provoke, but not in relation to sexuality, but a discussion to provoke. I have no particular message behind the display. I just want to see what people think”, so the designer next. Alexander Wang is no matter whether good or bad is talked about his campaign, main thing is–clever PR move in! Because in the today’s denim market almost saturated, it is difficult to enforce with a new label. And Yes somehow always ‘Sex sells’ advertising works.
The jeans? More stuffy than sexy
In contrast to the advertising, the jeans, available at Alexander Wang online shop, are very unpretentious. There are three styles in three washes: slim-fit, relaxed fit and boy fit in colors light and medium blue, and black. The prices are however another provocative: between 215 and 283 euro you must shell out for a ‘denim X AW’-Jeans.