Sustainable fashion is long not suspiciously eyeing consumers more niche industry. Long ago barred the times when you’re at the keyword “ecologically correct fashion” felt slippers carrier * inner thought, while the scent of incense sticks soaked clothes in the air floated. Sustainable fashion is now de rigueur in the fashion industry – and who today founded a new label, the need does not believe to be able to do without. The definition of „ sustainable “ leads, similar to how the subject of „ bio seal “, now to a little confusion: what is really sustainable, what is only „ Green Washing “ and who demonstrates quite clearly us something? Julia Jane has ever in the dark brought to light at this point and a small list of mark us out rummaged. Equal to the first two we find our newfound denim label from the Netherlands: Kings of Indigo.

Awarded with the GOTS certificate that primarily controls the environmental aspects and examines the social standards for workers according to the International Labour Organisation (ILO), is K.O.I. largely on eco-friendly fibers, such as, for example, recycled or organic cotton, which is processed in turn sustained. And the obvious? Here, we have to give no piece despite the sustainable aspect of environmental and social responsibility to design, trend and preferred washing. 

Kings of Indigo is for women and men in the
our Web shop and to buy via Zalando.

all images in this article are a small preview on the summer 2017 < 3


Over 90% of the materials used are sustainable: quality high-quality cotton (GOTS certificate) all denim are cotton fabrics, T-Shirts and sweaters accordingly from GOTS cotton (otherwise leash or Tencel) zertifiziertet production used no chemicals which reach list and are also free of Chlorobenzolen, azo dyes and heavy metals the label is a member „ fair wear Foundation „

because so much waste is produced in the clothing industry , it has become Kings of Indigo, according to its own figures, made, as possible to use as many recycled yarns. For this, old fabrics and fabric blending into fibers, which then spun into new yarns producing new materials for the denim and tops. Through this process, many chemicals and especially water should be saved. This recycling process, by the way mentioned, also refers to packaging the pieces.

Anders focuses as usual often, K.O.I. of the organic raw cotton of the yarn dyeing, washing up to the finishing of jeans on processes that protect both the environment and the people. For the completely sustainable production Kings was named recently Europe of Indigo by rank a brand most sustainable denim brand.

And which respects the design team?

Inspired by the idea of universal oversaturation collection of conscious reflection of the present and the fashion is dedicated to the current autumn/winter: always portable and high-quality classic accordingly form the heart of the line and through the timeless cuts REGAN and SADE complemented this season.

To lag not behind in relation to the washings, K.O.I. each season, substantial investment in improving the quality and quantity of their ablutions. In every season the label expands to more sustainable washes: using innovative washing and finishing techniques. Thus, waived the stone washing and never edited with sandblasting. The process in the near future: laser beams burn color pigments of the jeans, ozone and ice beam techniques then lighten the fabric. Laser beams are also used, when it comes to create a worn look or to burn logos into leather accessories. The brand has also a so-called ‘Veggie denim’ in store. The fabric is completely dyed with natural Indigo. To create a deeper and fuller Indigo tone, he is provided with an additional coating of Indigo. Incidentally, stretchy stretch ensures a proper fit in this case.

Kings of Indigo article be as local as possible produced and sold – and preferred by trucks shipped the denim are substances of Kings of Indigo from Italy (Candiani) and Turkey (Orta, Calik, Ibrahim) and a small percentage from Japan (collect). The Denims sewn the sewing factories in Tunisia (Carthage) and washed in the laundries in Italy (Elleti, Martelli) and Tunisia (Interwashing) and refined. Leather goods manufactured in the Netherlands (Arti) and tops in Turkey (Konnekt, Avelice, Kabir), Italy (Salgari) and Greece (new power). Because natural Indigo from India Sanders produced K.O.I. naturally dyed Indigo in the only non-European factory in India (Indy blue).