Georgia May Jagger will now give the classic British bag- and fashion brand Mulberry a new, hipper image.

Mick Jagger and Jerry Hall’s 23-year-old daughter replaces supermodel Cara Delevingne as the classic brand caters to a younger crowd.

– It was great to be out in various London Environments and photograph in the street, says Georgia Jagger to the Daily Mail, the new campaign.

Mulberry showpieces has long been the classic väskmodellen Bayswater, named after the district of the same name in West London.

The images of the 70s-inspired fall and winter collection with Jagger, are largely captured in the Chelsea neighborhood inspired by a young Julie Christie is the campaign’s muse.

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Chelsea with its parade hate the Kings Road was the gathering place for both 60s Swinging London during the 70s when punk was a stronghold around Sloane Square.

– Chelsea is such an iconic place, I love this town and its architecture, says Georgia Jagger.

Mick Jagger’s daughter – Georgia

With its new creative leader, Johnny Coca, at the helm makes Mulberry a hefty bet and highlights 70th century London, a time that Georgia’s dad, Mick Jagger and the Rolling Stones was at its creative peak with the album “Exile on Main Street”.

In connection with the campaign launch Mulberry also a new model called Roxette. Probably not for the Swedish pop band that is still popular in England. The name comes from the bag’s predecessor, Roxanne.

Roxette, intended as an everyday bag that you take to work, and then on to the bar after work, is a lightweight version of its older sister, Roxanne.

The small version of Roxette will cost about 12 000, the larger model just over 13 500 kronor.

 

Gallery

Georgia May Jagger Replaces Cara Delevingne for Mulberry …

Georgia May Jagger Replaces Cara Delevingne for Mulberry ...

Source: www.thefrontrowview.com

SUPERMODELS-ONLINE.COM : Georgia May Jagger

SUPERMODELS-ONLINE.COM : Georgia May Jagger

Source: supermodels-online.com

Chatter Busy: Mick Jagger’s Daughter Georgia May Jagger Is …

Chatter Busy: Mick Jagger's Daughter Georgia May Jagger Is ...

Source: chatterbusy.blogspot.com

Georgia May Jagger Goes Boho for Mulberry Spring 2015 Campaign

Georgia May Jagger Goes Boho for Mulberry Spring 2015 Campaign

Source: www.fashiongonerogue.com

Georgia May Jagger is the face of Mulberry spring/summer 2015

Georgia May Jagger is the face of Mulberry spring/summer 2015

Source: www.cosmopolitan.co.uk

Georgia May Jagger Goes Boho for Mulberry Spring 2015 Campaign

Georgia May Jagger Goes Boho for Mulberry Spring 2015 Campaign

Source: www.fashiongonerogue.com

bohemian style

bohemian style

Source: www.fashiongonerogue.com

First look: Georgia May Jagger fronts Mulberry’s new …

First look: Georgia May Jagger fronts Mulberry's new ...

Source: www.buro247.com

Georgia May Jagger for Mulberry Fall 2015 Campaign …

Georgia May Jagger for Mulberry Fall 2015 Campaign ...

Source: www.fashionisers.com

200 best images about The best of fashion advertising …

200 best images about The best of fashion advertising ...

Source: www.pinterest.com

Georgia May Jagger is the latest face of Mulberry

Georgia May Jagger is the latest face of Mulberry

Source: www.luxuo.com

Georgia May Jagger

Georgia May Jagger

Source: www.hellomagazine.com

Mulberry announces Georgia May Jagger as the face of AW15 …

Mulberry announces Georgia May Jagger as the face of AW15 ...

Source: us.fashionmag.com

Georgia May Jagger Stuns In New Mulberry Ads — See the …

Georgia May Jagger Stuns In New Mulberry Ads -- See the ...

Source: toofab.com

Search for [Mulberry] in News on FMD returned 41 results …

Search for [Mulberry] in News on FMD returned 41 results ...

Source: www.fashionmodeldirectory.com

Georgia May Jagger Channels ’70s Chic For Mulberry’s Fall …

Georgia May Jagger Channels '70s Chic For Mulberry's Fall ...

Source: www.huffingtonpost.ca

Celebrities & Their Mulberry

Celebrities & Their Mulberry

Source: forum.purseblog.com

Mulberry Loves Cara

Mulberry Loves Cara

Source: dujour.com

Georgia Jagger stars in new Mulberry Autumn/Winter …

Georgia Jagger stars in new Mulberry Autumn/Winter ...

Source: www.dailymail.co.uk

Georgia May Jagger : superbe égérie Mulberry pour la …

Georgia May Jagger : superbe égérie Mulberry pour la ...

Source: www.puretrend.com